Sponsorships are an essential part of every marketing strategy, especially in football. Over the past few years, the relationship between teams and casinos has grown stronger. Various clubs all around the globe receive significant financial benefits from gambling operators, which, in contrast, enhances the respective brands’ visibility and attracts new customers all the time.
The next sections contain relevant information on the most prominent benefits associated with this type of partnership, along with the most successful and beneficial strategies companies rely on.
Financial Benefits of Casino Sponsorships for Teams
Gambling operators are unquestionably among the highest-paying sponsors in sports. Many clubs receive substantial financial support from such companies, including several of Australia’s highest ranked casinos, which boosts their operational capabilities.
Depending on the team’s popularity and their league, these contracts can bring in millions of dollars. After all, a lucrative deal can ensure a steady influx of money over several seasons.
A partnership with a popular casino can also boost a team’s market value, with many teams expecting a 10% to 20% increase. Effective marketing often leads to the organization of additional events and promotions, which generates further income from ticket sales and new deals.
Most Common Marketing Strategies Casinos Use to Leverage Football Partnerships
All experts know that having an effective and successful marketing strategy goes a long way in ensuring the brand’s growth. Casinos are adept at reaching broader audiences and spend millions of dollars on their campaigns. Below are some of the most common practices operators use to strengthen their collaborations.
Sponsorships and Branding
One widely used strategy is to feature the respective casino’s logo on team jerseys, merchandise, and other team-related items. Placing the symbol on billboards and LED displays in the stadium ensures visibility for viewers watching the match from home or on-site. The goal is to maximize exposure to attract new users, which is the primary goal of every collaboration of this type.
Exclusive Events
Casinos sometimes organize special events where fans can earn credits or prizes they can use for gambling, which can significantly boost the traffic on the site. Usually, during half-time, there are special entertainment shows sponsored by the operator that capture the audience’s attention. The goal is not only to attract new potential customers but also to engage those who are already familiar with the brand, motivating them to test their luck.
Special Promotions for the Teams’ Fans
Some platforms offer promos for football fans, which may include hotel stays, exclusive casino jackpot chances, tickets for the match, various vouchers, or cash for betting on a qualifying match. The promotions are quite attractive, especially for those fascinated with the game.
Offering promotions and perks is certainly the most popular strategy for attracting new clients. Most of the time, both aficionados and casual bettors make use of the presented benefits. This, of course, leads to significant popularity for the online gambling operator.
Recent Successful Case Studies of Casino-Football Sponsorships
There are several successful examples of contracts between casinos and football teams. One notable case is the relationship between Stoke City FC and Bet365. The naming rights to Bet365 Stadium and the logo on the jerseys have positively impacted both the team and the gambling operator, demonstrating a successful partnership for both sides.
888casino is another well-known company that has sponsored clubs like Sevilla FC and Birmingham City. Both have received huge financial support for player development and operational funding. What’s more, the 888casino operator established itself as an influential name in sports marketing.
Overall, partnering with a renowned gambling provider offers teams significant financial backing, which is crucial in this industry. Currently, numerous teams around the world rely on specific notable operators to support them and help them improve their performance.
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Explanation: player statistics (a/b c)
a - games played this season
b - goals scored
c - team position (d - defender, m - midfielder, f - forward, g - goalkeeper).
